Many leading companies are creating business value today by cutting carbon emissions from freight moves. These companies, such as Walmart, Ikea, Unilever and Ocean Spray, are following a similar path, one we at EDF are calling the Green Freight Journey, a five-step framework for freight optimization projects.
Define the path. Then take a step. Then take another.
Companies start by taking the nebulous concept of sustainability and making it mean something specific and material to their company, for example, “we are going to use fuel more efficiently." They create specific metrics to track this objective, such as product moved per gallon of fuel consumed, or emissions per ton-mile.
Next, these companies develop pilot green freight projects to test out that objective, using the metrics they chose to evaluate the projects’ efficacy. The projects that deliver financial and environmental returns are scaled up and those that don't are redesigned or scrapped.
Leaders have a critical role to play in this process as well: they create long-term improvement goals for their company’s key metrics. This enables them to focus day-to-day on continuous improvement, and it inoculates them against the siren call of “big shiny object” projects – ones that might be good for a press release but won’t move the needle on their metrics.
By taking these steps, companies advance along their Green Freight Journey, and along the way, cut costs and emissions.
Now it’s your turn.
Every company that uses the freight system to move products to market has opportunities to reduce operating costs and greenhouse gas emissions by taking a Green Freight Journey. Join me on January 14 at 12PM ET for a webinar that will introduce you to the Green Freight Journey framework, review real-world case examples and highlight tools EDF is making available to help companies progress on their journey.
During the webinar, participants will:
- Be introduced to the steps of a Green Freight Journey and receive tips for success on each;
- Hear real-world examples of companies that have cut emissions and costs by optimizing freight moves;
- Review existing tools, including a green freight benchmarking survey and the EDF Green Freight Handbook; and
- Learn how an EDF Climate Corps fellow helped Ocean Spray Cranberries identify new green freight opportunities.
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