Product Design: Where the Rubber Hits the Road on Safer Chemicals

Behind the Label_FThe call for safer chemicals and products has reached a tipping point in the marketplace. A recently released report from the American Sustainable Business Council (ASBC) and the Green Chemistry and Commerce Council (GC3) lays out compelling market trends for safer chemicals across several indicators including demand, capital flow, and job growth. The report notes that the growth rate for safer chemicals is expected to be 24 times higher than that for conventional chemicals over the time period of 2011-2020. In sum, there is tremendous market opportunity for companies able to deliver on demonstrably safer chemicals and products.

Today, EDF is publishing the fourth of five installments on its Pillars of Leadership for Safer Chemicals in the Marketplace: Product Design. The Product Design leadership pillar is about getting specific on how a company will move away from problematic chemicals and ensure the use of safer chemicals. It’s about putting Institutional Commitments to safer products and chemicals into action.

In a nutshell, the Product Design leadership pillar includes four key parts:

  1. Establishing specific measurable objectives with timelines (e.g., percentage reduction of a target chemical by a certain time);
  1. Determining a methodology for how a company will meet objectives (i.e., identifying how information on the hazards and risks of chemicals will be developed and subsequently used to make decisions on product development and sale);
  1. Identifying internal and external stakeholders that are needed to successfully meet objectives; and
  1. Developing a timeline for tracking progress against objectives, reevaluating and updating objectives, and assessing the overall effectiveness of the Product Design process.

Product Design for safer chemicals is where the rubber hits the road in a company’s journey from Institutional Commitments to impact.  It helps companies become leaders in the rapidly expanding marketplace for safer products – and leads to a healthier world.

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