In 2017, we saw a surge of commitments and action to disclose product ingredients to the public. Notably, more companies disclosed ingredients in cleaning products and fragrances — a major step towards greater transparency in a sector with little disclosure.
Retailer and brand commitments on safer ingredients are driven by a variety of factors, namely new state regulations and growing consumer demand for improved transparency and safer products. As more companies join the movement to set public commitments, we are encouraged that the trend will continue.
We’ve previously introduced our readers to the Chemical Footprint Project (CFP), a benchmarking survey that evaluates companies’ chemicals management practices and recognizes leaders. The CFP recently released a Model Chemicals Policy for Brands and Manufacturers, a template to help companies develop and share their chemicals policies. A chemicals policy institutionalizes a company’s commitment to safer chemicals and ensures understanding of these goals among all levels of their business, including the supply chain. Read more
This installment of our Pillars of Leadership series explores Informed Consumers.
Sharing ingredient information with consumers is key to business leadership on chemicals. It can build consumer confidence, trust, loyalty – and market advantage. Numerous surveys (see here and here) and advocacy campaigns (see here) reveal that people want more ingredient information than is typically available today. The key to success in cultivating an Informed Consumer is providing product ingredient information that is comprehensive, accessible, and importantly, meaningful.
Consumers want to:
- Have easy access to consistent, reliable information
- Feel empowered when making purchasing decisions for themselves and their families
- Understand what they’re bringing into their homes
- Avoid adverse health and environmental impacts
- Trust that brands and retailers respect their interest in knowing product composition
How does a company cultivate an Informed Consumer? For starters, by sharing ingredient information on product packaging and online for products it makes or sells, with content that extends well beyond regulatory requirements. While packaging physically limits the amount of information that can be shared with consumers, online ingredient disclosure allows greater flexibility in terms of the extent and type of ingredient information, as well as how that information is accessed and presented. Read more
This installment of our Pillars of Leadership series explores Supply Chain Transparency.
You can’t act on what you don’t know. And if you can’t take informed action, you can’t innovate in smart and sustainable ways. A key step toward achieving industry leadership on chemicals is to gain a full understanding of the chemical supply chain.
Supply Chain Transparency informs a company’s decisions to effectively mitigate risk of current or pending chemical regulations (see here) and to efficiently allocate resources towards product innovation (see here). It also improves the data-set for product life cycle assessments, thereby yielding more firm-specific results. Above all, Supply Chain Transparency helps a company define and understand its starting point and its goals.
What does Supply Chain Transparency mean explicitly? EDF defines true transparency leadership as knowing the What, How Much, Why, and Who of the chemicals in one’s products. Read more