While Tom Brady was chasing his 6th Super Bowl Victory, something big happened during the game. Budweiser aired an ad celebrating the link between business and sustainability – a message that reached at least an average of 100 million viewers.
The 45 second video combined Budweiser’s brand icons, Dalmatians and Clydesdales, with Bob Dylan’s “Blowin’ in the Wind”, to tout the company’s renewable energy commitments, particularly around wind generation.
For someone who tries to follow sports, but remains “passive” as my husband would put it, this ad won my attention for the night. It was a mixing pot of nature, technology and business that shared a singular, important message – companies are proudly investing in our planet’s future.
The truth is, this ad shared only part of the work Anheuser-Busch InBev, Budweiser’s parent company, is doing to make its global operations more sustainable. I know this because I recently chatted with Jess Newman, Director of U.S. Agronomy at Anheuser-Busch – one of many employees working to meet the company’s sustainability goals.
Last week, CDP recognized companies for leading on climate change. Around 127 brands received an “A” grade – 2% of reporting companies – while the others were stamped with B’s, C’s and D’s.
We should certainly celebrate the companies that made it to the A List. These companies have proven leadership in corporate climate action and should be recognized.
But if we neglect the B’s, C’s and D’s, we all lose.
True cohesive climate action requires elevating the environmental performance of all companies – not just one-by-one. And the best way to do that is through collaboration.
Photo credit: Wendy Palmer
One of the world’s top chocolate companies shared new plans for reducing its impact on the planet – including committing to set Science-Based Targets. But what sets Hershey apart from its peers is not this commitment. It’s the journey behind how it got here.
Leading up to today’s announcement, a lot happened behind the scenes – data was collected, numbers were crunched and methodologies chosen. It required time, human capital and expertise.
But Hershey didn’t do it alone. The company hired a graduate student to help with the heavy-lifting that comes before a target can be set.
Bureo makes the first skateboard deck made out of recycled fishnets. KICKSTARTER
Where else can you bring creative projects, like a handheld printer that can imprint on any surface or soap that smells like bacon, to life? I’m a big fan of Kickstarter. So when I heard the company was inspiring its creators to make environmentally conscious decisions, I immediately wanted to learn more.
As the world’s largest crowdfunding platform, Kickstarter has built a global community that aims to bring creative ideas to life. Since its launch in 2009, more than 155,000 creative projects have been successfully funded, and over $4.1 billion dollars pledged.
I recently spoke with Heather Corcoran, outreach lead at Kickstarter, to find out more about the company’s sustainability philosophy, its recent environmental features, and her favorite Kickstarter product to date.
Here’s an edited transcript of our conversation.
A lot happened in 2018. The U.S. made some notable progress with the first Muslim and Native American women elected to Congress, and and SpaceX launched the world’s most powerful rocket. (I also became a first-time dad! And remember Yanny vs. Laurel?). And we experienced some major lows, with hundreds of innocent lives lost to multiple mass shootings and families torn apart due to the current administration’s troubling immigration policies. Now, with 2018 coming to a close, attention is being redirected to the year ahead.
But before I begin anticipating what’s to come in 2019, I want to step back and celebrate a few big corporate sustainability accomplishments from 2018 that I’m particularly encouraged by.
Business leaders can no longer afford to look the other way on climate change. The recent National Climate Assessment revealed that regional economies and industries dependent on natural resources are increasingly vulnerable to the impacts of climate change – as are energy systems. Warmer climates will increasingly disrupt international trade, prices, and supply chains, and costs could reach hundreds of billion dollars per year by the end of the century. Climate change doesn’t just threaten ecological balance, it threatens corporate balance sheets.
In light of these findings I’m encouraged by a recent survey of corporate leaders, 82 percent of whom said companies need to advocate for or take a stand on environmental, social and governance issues and that “climate and environment” was one of the three highest priorities for their organizations.
Knowing that a company should take action, however, is a long way from actually taking action on climate. While there are a growing number of cases where leading companies and major investors are ahead of the federal government on climate action, it’s simply not enough, and many more U.S. businesses need to step up.
The role that CEOs and companies play in global governance is changing. Leaders and laggards, winners and losers, will all be defined by how they respond to climate change. The leaders will surface based on their ability to take these four critical steps. Read more
When creators are planning to launch a product into the world on Kickstarter, they’ll now consider their impact on the environment.
This morning, Kickstarter unveiled new features that will help creators evaluate and reduce the environmental impact of their products at the earliest stages. Kickstarter teamed up with EDF Climate Corps to develop an information hub of environmental resources, as well as a space where project creators are asked to publicly commit to environmental practices.
The new information hub – developed by EDF Climate Corps fellow Alexandra Criscuolo – provides a tangible starting point for creators. It’s a one-stop-shop of environmental resources, case studies and best practices from industry experts on how to assess, adopt and communicate sustainability efforts.
In the media storm surrounding the midterm elections, you might have missed an important act of sustainability leadership. Five of the world’s leading brands filed public comments opposing the Administration’s Affordable Clean Energy (ACE) rule. The ACE rule would replace the Clean Power Plan, which all five companies have previously supported, and place no quantitative limits on climate pollution from power plants.
In their public comments to the Environmental Protection Agency, Apple and the four members of the Sustainable Food Policy Alliance (SFPA) – Danone, Mars, Nestlé and Unilever – make it clear that clean energy is good for business, and call for policies that cut emissions in line with what science says is necessary.
Here are three of the key reasons they spoke up.
I remember the exhilaration I felt as my mom and dad drew the curtain to fill out their ballot, and I know I’ll experience a similar sensation tomorrow when I cast a vote for what I believe in: A cleaner, better future.
Findings from last month’s IPCC Special Report show the dramatic effects that climate change is already having and will continue to have on our planet. It’s a world of more extreme storms, rising sea levels and vulnerable global supply chains. It’s a world that looks vastly different from the prosperous, clean energy future so many of us desire.
That’s why tomorrow, I’ll head to the polls with my wife and my 6-month-old daughter, and we’ll vote for candidates who support policies that help stabilize our climate. From there, I’ll head to work where I’ll fight for a low carbon future in another way: By empowering business leaders to make climate action a top priority within and outside of their four walls.
This blog is a follow up to an earlier blog published: 4 Trends in Corporate Sustainability for 2018.
Earlier this year, I identified 4 corporate sustainability trends that all business leaders should be watching in 2018. Those trends were: growth in companies setting Science-Based Targets, greater attention towards reducing supply chain emissions, tech and internet companies stepping up on sustainability, and increased innovation.
I’m revisiting those trends to give an update on where they stand six months later, using real-world examples of how this is playing out by highlighting projects from this past summer’s cohort of nearly 100 EDF Climate Corps host companies.