Big Ideas on Display with Verizon Ventures

At the invitation of Alan Scott, Verizon’s leader of energy and sustainability, I was thrilled to participate in the Verizon Ventures Powerful Answers Award Dinner two weeks ago, a gathering of entrepreneurs, sustainability executives from large corporations, and nonprofit leaders.

Verizon Powerful Answers Award

The dinner was part of the run-up to Verizon's multi-million dollar global competition for creative solutions to the world's problems in the areas of education, healthcare, sustainability and transportation. The competition, for which the entry deadline is June 30th, rewards innovators for finding more efficient, sustainable, and accessible solutions that lead to better outcomes.

It was fascinating to hear the variety of conversations in the room, which appropriately was held at Foreign Cinema restaurant, a San Francisco Bay Area restaurant known for its sustainable practices. Across the evening, two key themes resonated with me: cross-learning and networks.

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Save Your Company Costs: Support Stronger Truck Efficiency Standards!

New, bold fuel-efficiency and greenhouse gas standards for heavy-duty trucks could end up reducing the cost of moving freight by 7% and owners of tractor-trailer units could save $0.21/mile. These are among the key findings of a new report from EDF and Ceres.

The report, which is based on analysis by MJ Bradley and Associates, examines one potential technology pathway to achieve the stringency target of 40% over 2010 set forth by our groups and other advocates.

PrintFuel is the single largest cost of owning and operating a heavy-truck, accounts for 39% of total costs. Strong fuel efficiency standards will target these costs largely by requiring the use of cost-effective, fuel saving technologies. As the new analysis demonstrates, fuel savings will be significantly greater than increases in equipment costs.

A $0.21 per mile savings, for example, has an annual savings potential in excess of $25 billion given that class 8 trucks in the US logged 120 billion miles in 2013.

Our finding of significant financial benefits of strong fuel efficiency and GHG standards is consistent in magnitude with previous analysis. A recent report by the Consumer Federation of America looked at similar Phase 2 standards and found net savings of $250 to consumers, rising to $400 per household in 2035 as fuel prices and transportation services increase.

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EDF Climate Corps fellows – right where they need to be

EDF Climate Corps on Years of Living Dangerously

Watch the episode featuring
EDF Climate Corps
Monday May 26th at 8 pm on Showtime

When the producers of Years of Living Dangerously – Showtime’s groundbreaking new series about climate change – were looking for a story of hope, they turned to EDF Climate Corps. The series, which brings the reality of climate change into your living room every Monday night, does not spare the viewer the devastating impact on people of wildfires, superstorms and droughts. But it also shows how people can be part of the solution to climate change. The three EDF Climate Corps fellows featured in this Monday’s (5/26) episode are protagonists in that story of hope. They show how saving energy benefits both the environment (by cutting carbon emissions) and the bottom line.

One exchange that Showtime caught on camera goes something like this:

Jessica Alba:  “Can you can walk into any organization and tell them how to save energy and money?”

Climate Corps fellow:  “Yes.”

EDF Climate Corps fellows are turning up in all kinds of interesting places this year. In January, Tyrone Davis joined the first lady to watch the State of the Union address. This month, fellows will appear on television to give people hope about solutions to climate change. And this week, we announced the 2014 class of Climate Corps fellows – 117 top grad students chosen from close to 700 applications – all going to where the biggest opportunities are to save energy.

EDF Climate Corps Working in Key Geographies

This year, we’ll have six Climate Corps fellows in China, now the world’s biggest emitter of greenhouse gas. About two-thirds of our 117 engagements will be in the nine U.S. states that consume over 50% of the nation’s energy. And 16 of those will be in Chicago accelerating progress toward the city’s 20% energy reduction goal.

EDF Climate Corps Helping Key Sectors 

Climate Corps fellows continue to work in large commercial buildings like the Merchandise Mart in Chicago. But we’ve also expanded the sectors in which we work to include manufacturing (with Legrand, Lockheed Martin and Owens Corning), cities (Baltimore, Boston and Los Angeles) universities (Clark Atlanta and the University of Texas Southwest Medical Center), data centers (RBS Citizens and Comcast), utilities (Pacific Gas & Electric), and even military bases (US Army at Fort Bragg).

EDF Climate Corps Tackling Diverse Projects

The 2014 class of Climate Corps fellows are working on a wider range of projects than ever before. About half will be working on building energy efficiency. The rest of the projects include:

  • Energy strategy, data management and employee engagement
  • Water efficiency – implementing the unique toolkit that EDF developed with AT&T
  • Supply chain logistics – integrating our expertise in green freight and operating more efficient warehouses

EDF Climate Corps is recruiting, training and deploying the sustainability leaders of tomorrow; a viral solution that gives us hope that we can bend the curve on carbon emissions and avoid the worst impacts of a warming world. But don’t just take my word for it. Tune into “Years of Living Dangerously” on Monday May 26th at 8pm on Showtime. See for yourselves how our fellows helped Caesars Entertainment Corporation, Texas Southern University and Office Depot scale their energy management efforts.

 

Also of interest:

Years of Living Dangerously: Two producers, coffee and a vision for climate action

Behind the Showtime cameras with EDF Climate Corps fellows

EDF Climate Corps, creating a new generation of leaders

 

President Obama Goes to Walmart

I never really expected to be sitting in a Walmart in Mountain View, CA listening to President Obama speak about environmental commitments, but I am excited for the momentum he is generating, particularly in the private sector, to support the EPA announcement on carbon limits on June 2nd.

Obama WalmartSo why Walmart?

The President is making a point. Walmart gets about 25 percent of its global electricity from renewables. In the United States over all, only about 2 percent of power comes from solar sources. In 2005, Walmart set a goal to be supplied 100 percent by renewable energy. To date Walmart has 335 renewable energy projects underway or in development across their global portfolio. Having the president hold Walmart up as a role model is a great way to drive other industry leaders to follow suit.

This recognition is great news to EDF since we are a key NGO partner to Walmart and have been working with them on environmental solutions since 2005. (See the full EDF – Walmart partnership timeline). In 2008, EDF and Walmart announced a jointly-developed clean energy project to install and assess next generation solar technology at over 30 Walmart facilities. Today Walmart has 250 solar energy systems installed in the U.S. and has a solar energy capacity of 65,000 kW, top of the Solar Energy Industries Association rankings of U.S. companies.

Are industry leaders following suit?

The private and public sector commitments announced today represent more than 850 megawatts of solar deployed – enough to power nearly 130,000 homes – as well as energy efficiency investments that will lower bills for more than 1 billion square feet of buildings. Additionally, the President announced new executive actions that will lead to $2 billion in energy efficiency investments in Federal buildings.

We are especially excited to see companies step up for the President’s Better Buildings Challenge which will improve energy efficiency of more than 1 billion square feet of new floor space by 20 percent by 2020. New to the President’s roster are General Motors (committing 84 million square feet), MGM Resorts (78 million square feet) and Walmart (850 million square feet).

See the complete listing of private and public sector organizations making commitments today for solar deployment and energy efficiency.

Here at EDF, we believe that companies and business leaders must pave the way to a low-carbon and prosperous economy. Today Walmart committed to double the number of onsite solar energy projects at U.S. Stores, Sam’s Clubs and distribution centers by 2020. This is in addition to their goal of reducing greenhouse gas emissions in their global supply chain by 20 million metric tons by the end of 2015.

We think President Obama’s making his announcement at Walmart today was a clear signal to the public and private sector that business needs to step up and publicly commit to ambitious environmental goals. Walmart continues to do this, and we look forward to many other industry leaders following suit.

Want to Market the Realities of Climate Change? Get a Handsome Vampire

…and the Terminator, and Indiana Jones, and a Titanically popular director and more. If you don’t get where I’m going with this thread, you may have been under a rock for the past week, because when Hollywood talks about climate change, all kinds of new audiences listen.

Years of Living Dangerously is an incredibly ambitious documentary on climate change airing on Showtime. It is also a fascinating case study in how to market a scary, complicated concept to mass audiences and stimulate new conversations across both virtual and physical communities.

al goreAl Gore – Won the Nobel Peace Prize

 

ian somerhalderIan Somerhalder - has 4.85 million followers on Twitter

 

al tweet

Al Gore, with 2.71m followers, is no slouch in social media – I’m just illustrating that perhaps Mr. Somerhalder has a bit more active fan base.

There are many different ways to tell a story and start a conversation. At EDF we focus on science, economics, partnerships and bipartisan outreach to find solutions to climate change. Our stories stem from the results we drive, and yes, we love talking about science and statistics.

The teams behind both the making and the marketing of the YEARS documentary are focusing on the human element. The series uses celebrities as the lens to educate the audience through human stories and simple language. They find the real value in communicating climate change at an emotional level.

Years of Living Dangerously - Ian Somerhaler

There’s also a human component in experiencing the documentary. There's no need to watch YEARS alone from your couch. The YEARS team is promoting human interaction: from social sharing through millions of celebrity followers, to spurring community action , to providing tools to host your own “viewing party” and find groups to watch with in your neighborhood.

Ian tweetYears tweet

In order to get climate change into the mainstream conversation, we need to lean on people who have high visibility in the mainstream. The bold names extending their environmental passion to this documentary include: Jessica Alba, Matt Damon, Michael C. Hall, Don Cheadle, Olivia Munn, America Ferrera, Arnold Schwarzenegger, Lesley Stahl, Thomas Friedman, Harrison Ford, Ian Somerhalder and Chris Hayes.

Because EDF is chock full of scientists and economists, I’d be shunned in the break room if I didn’t provide you with some statistics:

twitter stats

Take over 16 million followers x thousands of tweets, favorites and shares, and YEARS just gathered a massive mainstream audience around an important issue.

At EDF, we are especially proud to be featured in the Years of Living Dangerously documentary.  Our flagship fellowship program, EDF Climate Corps, is featured in the May 26th episode, as Jessica Alba follows three of our Climate Corps fellows through their summer internships working with Caesars, Office Depot and Texas Southern University to help those organizations find energy efficiencies and become more sustainable.

In the coming weeks, we’ll be introducing you to our Climate Corps fellows and the important work they do every year in hundreds of organizations. And yes, we’ll also be inserting ourselves into the mainstream conversation, so please feel free to tweet and share (#YEARSProject, @EDFBiz). Especially if you’re Jessica Alba …

Jessica Alba retweets EDF

 

Additional reading:

Craig K. Comstock of HuffPo says YEARS could be the 2014 version of The Day Afterhttp://huff.to/1eqyw0S

How YEARS came to EDF’s Eric Pooley with a great idea – http://bit.ly/1g3ujPm

Co-loading Your Way to Green

By Homayoun Taherian

As transportation costs continue to rise, many companies are searching for ways to reduce spending by looking beyond their supply chain boundaries and collaborating with like-minded peers.

This type of horizontal collaboration – sharing supply chain assets with competitors – is known as co-loading in the freight transportation domain. Co-loading allows multiple companies to share space on the same transportation vehicle. It’s like ride sharing for freight. Co-loading does not only help save on transportation costs, it reduces carbon emissions, wear on transportation infrastructures and air pollution, in turn, creating healthier living environments across the nation.

To better understand the significance of co-loading, we need to look at the traditional utilization of truck capacities in the US. According to various DOT statistics:
1-1024x394

  • 15-25% of all the miles traveled in the US by freight trucks are empty miles. That means the vehicle carries no load while traveling. These are due to empty backhauls and deadhead miles.
  • The utilization of the remaining 75-85% of the non-empty miles is on average 64%. Another way of looking at this is that we are leaving 36% of our capacity for moving freight on the table. Co-loading is a way to get the full value of each move – leading to an overall reduction in necessary trips. Read more

Buzz from GreenBiz Forum 2014

GreenBiz-2014-1024x702
Last week, I had the pleasure of joining hundreds of leading sustainability and energy practitioners at the 2014 GreenBiz Forum. For those who were unable to attend, I wanted to call your attention to three themes that I noticed buzzing throughout the conference. For those who joined me at the Forum, I hope you’ll  add your perspective in the comments below.

1: Align Your Policy Efforts With Your Sustainability Goals

I was struck by an emphatic talk by Anne Kelly from Ceres Bicep. She emphasized the need for green business leaders to get involved in policy and to influence their company’s decisions on lobbying. She urged the leaders in the room to envision the future of green business and drive us there. Read more

A momentous week for trucks: Walmart unveils “Jetson” truck and President Obama announces next generation fuel efficiency standards

What a great two days it’s been for the future of trucks. Yesterday, Walmart unveiled a prototype, concept next generation tractor-trailer truck that they have affectionately dubbed “Jetson.” This morning, President Obama laid out a timeframe for action on developing the next generation truck efficiency standards – standards that will improve the fuel efficiency of American trucks, bolster energy security, cut carbon pollution, save money and support manufacturing innovation.

Truck

Innovation is critical to curb the growing climate pollution and fuel consumption from our nation’s freight trucks – which are projected to increase by 40 percent between now and 2040. But innovation is best supported by strong standards.  A well-designed efficiency program can speed the deployment of clean, energy-efficient technologies and the infrastructure to support their widespread use nationwide. Read more

Meet the sustainability leaders of tomorrow

Here at EDF Climate Corps we have the ability to glimpse into the future and see what the next generation of business leaders looks like.

CC-group

They are passionate about creating a new business model where the bottom line and sustainability go hand in hand. They are well studied in building sustainable supply chains, energy management, reducing water use and responsible freight logistics. And they have incredible tools in their toolkits to build sustainable financial models and do in-depth analysis of energy use across companies.

As we look across the nearly 700 graduate students who are vying for EDF Climate Corps fellowships this summer, we can’t help but be impressed at the depth and diversity of this pool of applicants. Here’s a snapshot:

  • 5+ years of work experience
  • 3 years of project management experience
  • 2.5 years of sustainability/energy experience
  • 31% are engineers
  • 62% are MBA students
  • 27% have dual degrees
  • 23% are international
  • 43% speak a second language Read more

EDF named “Trusted Leader” in Inaugural GreenBiz NGO Report

Environmental Defense Fund (EDF) is honored to be ranked by GreenBiz as one of the three trusted leaders among environmental nonprofits, along with World Wildlife Fund (WWF) and The Nature Conservancy (TNC) – truly excellent company.

Murray_Tom

In its inaugural NGO Report, GreenBiz asked hundreds of sustainability executives from large corporations to rate and rank 30 leading NGOs in terms of influence, credibility and effectiveness. GreenBiz charted the responses and grouped the NGOs in four categories:

  • Trusted Partners – Corporate-friendly, highly credible, long-term partners with easy-to-find public success stories
  • Useful Resources – Highly credible organizations known for creating helpful frameworks and services for corporate partners
  • Brand Challenged – Credible, but not influential, organizations
  • The Uninvited – Less broadly known groups, or those viewed more as critics than partners Read more