For a number of years in the environmental world, we’ve been able to talk about the public commitments companies are making – and achieving – with respect to impacts like greenhouse gas emissions and water usage. Lately, companies have begun to publicly discuss goals related to safer products, recognizing that safer chemicals are part of the sustainability conversation.
For example, in the food sector, companies have cracked opened the proverbial “kitchen door” and started to share with consumers what is not in their products. This glimpse into the food-making process comes in the form of public commitments made by more than 10 major food manufacturers and restaurants in 2015 alone to eliminate or reduce artificial colors and flavors. Similar activity is occurring elsewhere, like the electronics sector and personal care sector.
But, what is leadership when it comes to public commitments? Today, we tackle this question as part of our series on the leadership pillars for safer chemicals in the marketplace. In a nutshell, leadership on public commitment goes beyond a one-time publication of goals; it requires a company to make frequent, transparent communication about its safer chemicals journey. Three key actions companies can and should take:
- Publish a corporate chemicals policy
- Share progress and
- Communicate the process
Of course, going public has its challenges, such as opening the door to criticism. But, good things happen as well when a company goes public with its goals and journey.
A company can rally its supporters inside the company and supply chain. It can find new allies in the media, business, and non-profit worlds. It can build consumer confidence in its brand. Finally, being open about goals and the subsequent journey helps a company succeed in its quest to meet those goals.
Today we've updated our Behind the Label website to delve further into the elements of leadership on public commitment and the associated hurdles and opportunities.
In addition to outlining what leadership on public commitment means, we've started tracking the commitments some companies are making, so those newer to the process have a sense of where to get started. We're beginning with the food sector, where grocers, restaurants and food manufacturers have become increasingly vocal about the food additives they are eliminating.
Further reading to help you get Behind the Label: