We all like clear-cut, simple, black and white answers. But the world, as you well know, is a really complex place. Yet despite this general acknowledgment of complexity, we still get caught-up in simplified debates: paper vs plastic; cloth vs disposable diapers; and now shopping online vs shopping at the store.
This is not a cage match. The fact of the matter is that both shopping online and shopping at stores are here to stay. And this is a good thing. We now have more choices. Citizens and companies can leverage these choices to minimize their environmental foot print.
Into the debate mindset, Simon Property Group released an assessment, Think Before You Click: Does Shopping Behavior Impact Sustainability? Simon is a leading real estate company that owns a number of malls. It also has been a host company for EDF Climate Corps.
The paper is a valuable because it sheds light on one way people shop: buying multiple items at once and combining the shopping trip with other activities. It concludes that — in the specific scenario Simon created — shopping at the store has a lower environmental impact.
To me, the conclusion is the least insightful aspect of the study. It is not surprising that a large owner of malls would choose a scenario that highlights the attributes of shopping at malls compared to shopping online. What is most insightful to me is the attributes that determine the environmental impact. Read more