Your business legacy must now include the planet

In the absence of federal leadership and oversight, who will be the standard-bearer for the environment?

You will.

The opportunity and need for bolder private sector leadership has never been greater. Business must continue to step up and lead the way to a more sustainable world where companies, communities, and the environment thrive. Your legacy must now be a legacy of leadership and stewardship. One cannot exist without the other.

Long-term economic growth and business competitiveness depends on a thriving environment. By 2050 there will be 9.5 billion consumers on our planet, all demanding more energy, food, products and services than ever before. This presents a huge challenge, and a huge opportunity for business leadership, collaboration and advocacy.

Tom Murray, VP EDF+Business, Environmental Defense Fund

Tom Murray, VP EDF+Business

It is up to you to inspire, influence and innovate for a future where both the economy and the environment can prosper. We know this is achievable because we’ve proven it. Environmental Defense Fund (EDF) has been at the forefront of this change for 25 years, bringing cutting edge science, policy, and economic expertise to high-impact companies – including McDonalds, Walmart, and KKR – to transform business as usual in their products, operations, and advocacy. But now it’s time for all of us to raise the bar.

Set big goals

When companies like Walmart, PepsiCo and Microsoft set aggressive sustainability targets, three very important things happen:

  1. Loud and clear signals are sent to employees, customers, investors, competitors and other stakeholders that they are planning for long-term competitiveness; not short-term politics. By publicly committing to bold environmental goals that reflect their impact and influence, business leaders are building a legacy of responsible prosperity for their organizations.
  2. Big public goals inspire competition and results. There’s never been a more important time for business to create a race to the top, not because regulations demand it, but because employees, customers, the economy, and the planet deserve it. And, business operates on a global scale. Environmental leadership and oversight –or lack thereof — in the U.S. is no reason to fall behind in the global race to dominate the clean energy sector.
  3. Big challenges breed big innovations. Rarely do business leaders know exactly how they will achieve their aggressive sustainability goals; but instead use goals as an impetus to innovate. Sustainability is a business challenge like any other – solutions and efficiencies are found through strategic, innovative thinking and an openness to bring the right people to the table to find the most transformative solutions.

This effort is well underway.  To date, over 275 companies are taking action on science-based targets. Here’s a step-by-step guide to learn more about setting your own science-based target.

Collaborate for scale

Private sector leaders must work together and use their purchasing power to inspire a future where both business and the environment can prosper. There is too much rhetoric coming out of Washington, DC today about a false choice between a healthy environment and a growing economy. To borrow a well-used phrase from former Secretary of Labor Robert Reich …that’s rubbish. The good news is that we can have both.  There are currently over four million jobs in the clean energy and sustainability sectors across all U.S. states. The solar industry is growing at a rate of 12 times faster than the U.S. economy. Business is innovating to create cleaner air and water, safer products and abundant, low-cost energy supplies while figuring out how to accommodate a growing population without decimating natural resources.

Business leaders must look beyond the four walls of their own operations and drive broader change across their industries and global supply chains.

Get started with EDF’s supply chain solutions center.

Shape future safeguards

The good news is that the momentum for a sustainable future is not going to come to a screeching halt now that Trump has said the U.S. will pull out of the Paris Agreement. Business leaders have voiced their intent to stay the course, loud and clear. But business has always relied on regulatory guardrails for long-term planning when it comes to the environment. What happens now?

First, if your company is already on the front-lines of climate policy, keep your foot on the gas and your brand at the forefront. If you need help stepping up your sustainability, EDF and other NGOs are here to help to drive business- and planet-worthy victories.

Second, if you’ve been sitting on the sidelines waiting to see what happens, now is the time to join the conversation. Step up and voice your business-first reasoning for a clean energy, sustainable future. Collaborate with others in your industry to amplify the message. Join other like-minded business leaders to uphold strong, global commitments.

How you can get involved:

  • Add your brand to the 1,219 mayors, governors, college and university leaders, businesses and investors who have voiced their continued support for the Paris Agreement – We Are Still In.
  • Join the world’s most influential companies in committing to 100% renewables
  • Ask your Representatives to join the Climate Solutions Caucus

In the absence of federal safeguards for our environment, it is time for business to lead from the front.


Follow Tom on Twitter, @tpmurray


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