Buying more sustainable products is now the expectation of U.S. consumers. Market research firm Nielsen projects that the sustainability market will hit $150 billion in sales by 2021. For perspective, that’s larger than the entire video game industry. And demand for sustainable products is growing four times faster than conventional products. Millennials and Generation Z are fueling this transformation.
One of the top consumer concerns about products? Ingredient safety.
We recently reported that Sephora became the first major specialty beauty retailer to release a public-facing chemicals policy. As a complement to their policy, Sephora also promotes their Clean at Sephora labeling program, an avenue for showcasing brands with an embedded safer ingredient philosophy. Sephora recently updated this program: going forward, a product bearing Sephora’s Clean label must avoid a list of more than fifty ingredients (in some cases, ingredients are allowed in restricted concentrations).
With Clean at Sephora, the retailer extends its strategy to capture the growing “naturals” market segment, especially among millennial shoppers. While Clean at Sephora may receive most of the media attention, Sephora’s chemicals policy is an essential addition to the retailer’s sustainability efforts. The Clean program recognizes products pursuing leadership, but the new chemicals policy will impact all of the products sold in Sephora’s stores.
How does the policy stack up against EDF’s 5 Pillars of Leadership for Safer Products?
This is the fourth in a series evaluating the challenges in single-use food packaging waste.
Recently, we recommended a series of steps that companies can take to address EDF’s top-ten list of chemicals of concern in the food supply, including setting new packaging specifications, verifying compliance, and tracking progress. Perhaps surprisingly, one action you haven’t seen us recommend – until now – is one of the key tenets of EDF’s Five Pillars of Safer Food Leadership: supply chain transparency, in this case into chemical additives to both raw material and final paper and plastic packaging.
Sephora has released a public-facing chemicals policy, becoming the first major specialty beauty and cosmetics retailer to do so. The policy “seeks to strengthen ingredient safety and transparency” and applies to all formulated beauty and personal care products that are sold online and in stores, including both private label and third-partner brands. The policy is global in scope.
Tom Neltner, J.D. and Boma Brown-West with Maricel Maffini and Michelle Mauthe Harvey
This is the second in a series evaluating the challenges in single-use food packaging waste.
In the late 1980s, the Council of Northeast Governors (CONEG) was concerned that heavy metals in packaging would accumulate in recycled materials to levels that presented serious health concerns. The organization drafted model legislation that prohibited the intentional addition of mercury, lead, cadmium, and hexavalent chromium to any component of packaging, including inks. It also set a 100 parts-per-million limit on the total amount of these four heavy metals. To ensure compliance, companies making packaging materials had to provide certificates of compliance to downstream purchasers and report compliance to the states.
This is the first blog in a series evaluating the challenges associated with single-use food packaging waste. We made a list of food packaging chemicals, provided advice for companies to “start clean” on food packaging, designed step-by-step guidance with a new interactive tool for companies to act on ingredient safety.
This week Walmart joined a growing number of companies that are trying to advance the circular economy for packaging. Like previous commitments from Nestle, Coca-Cola and McDonald’s, Walmart is stepping up its efforts to use more recyclable packaging, incorporate more recycled content, and accelerate development of collection and recycling infrastructures. EDF has a long history fighting for greater and smarter plastics recycling, so we are pleased to see more companies working to eliminate plastic packaging waste from our environment. However, something is often missing from their statements: commitments for safer packaging free of toxic chemicals.
In a rare move by two fierce competitors, Walmart and Target brought together stakeholders from across the U.S. beauty and personal care (BPC) industry in 2014 to drive safer, more sustainable products. This was bold considering that there was no consensus on the basic definition of product sustainability in an industry estimated at over $80 billion. After three years, a core group of eighteen organizations across the BPC value chain, including the Environmental Defense Fund (EDF), released the first science-based scorecard of 32 key performance indicators (KPIs), marking the most sweeping market demand signal for safer and more sustainable beauty and personal care products yet.
Why does this matter?
Beauty and personal care consumers increasingly care about the health and environmental impacts of the products they buy. A vast majority of 87 percent of consumers globally prefer products with “no harsh chemicals or toxins.” Millennial women are also driving demand for more sustainable products. To address this gap, Forum for the Future worked together with The Sustainability Consortium to facilitate the three year mission to “shift the beauty and personal care product sector into a more sustainable, thriving and resilient industry that serves the needs of people and planet both now and in the future.”
Last week The Home Depot published an update to their Chemical Strategy that expands their commitments to now cover household cleaning chemical products. They are asking suppliers to remove and exclude nine chemicals from these products by 2022. This commitment builds on their strategy first published in October 2017, which targeted chemicals of concern in flooring, carpet, insulation, and paints. Adding cleaning products to that portfolio builds on The Home Depot’s commitment to tackle products that impact the quality of indoor air. This commitment is important considering we spend 80% of our time indoors and many of the chemicals we are exposed to inside are linked to the development of asthma, among other health issues.
The Home Depot’s updated strategy is a move in the right direction for cleaning products. While they previously highlighted environmentally preferred products through the Eco Options® certification program, this commitment will impact all cleaning products sold in stores and online. This means more consumers will be able to bring safer products into their homes.
Retailers are increasingly aligning to eliminate or reduce these 9 harmful chemicals
As a consumer health expert, I was glued to Nicholas Kristof’s recent New York Times op-ed, “What poisons are in your body?” Kristof has covered the dangers of toxic chemicals for years and instituted lifestyle changes to limit exposure to chemicals that worry him most. Among his top concerns are endocrine disruptors – which alter hormones and are associated with lower sperm counts in men, for example. Despite his knowledge and intentional lifestyle changes, his recent blood test results still came back with high levels of a variety of chemicals. Wow.
Kristof invites readers to take a survey identifying the common products they have used in the last month. The survey results tell you what chemicals you have been exposed to through these products as well as the health hazards associated with each chemical. It’s important that Kristof continues to shine a light on the issues of hazardous chemicals in products we use every day and the lack of oversight on the safety of these chemicals.
By Tom Neltner, J.D., Chemicals Policy Director at Environmental Defense Fund and Maricel Maffini, Ph.D., Consultant
Last week, we spent two days at a Chemical Watch food packaging conference with manufacturers and suppliers trying to better understand the process for bringing innovative products to market. They learned what the Food and Drug Administration (FDA) and other countries will demand and what challenges they need to anticipate. While regulatory aspects are complicated, the attendees often talked about the difficulties of navigating requirements from companies and reacting to consumer expectations about packaging chemicals.
These concerns were timely. On March 9, the Food Safety Alliance for Packaging (FSAP), a part of the Institute of Packaging Professionals, released “Food Packaging Product Stewardship Considerations,” a set of best practices. This marks the first public recognition by a sector of the packaging industry of the expectations and demands from food manufacturers, retailers, and consumers.