Circularity has finally hit the mainstream as Nestle, Mars, Danone and Clorox join Loop to test reusable packaging

Credit: SABIC

Having lived and traveled in Southeast Asia for a number of years, I have seen and experienced the negative impacts of plastic pollution firsthand. I can’t count the number of times I’ve visited some of the world’s most breathtaking remote locations and couldn’t stop staring at the plastic everywhere.

Last week, I finally felt that we turned a corner on plastics. At the World Economic Forum several of the largest consumer goods companies announced Loop, a pilot system to test reusable packaging for everyday products like mouthwash, deodorant, household cleaners and certain food products.

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