Can the circular economy end the era of “Throwaway Living”?

In 1955, LIFE magazine ran an ad promoting “Throwaway Living,” encouraging the use of disposable items as a way to help cut down on household chores.

We used to depend on plastic, and now, our planet is being suffocated by it. Environmental impacts are showing the need for a more circular economy, and businesses are responding by offering innovation solutions, such as new products, packaging and business models, to address resource scarcity and climate risk – not to mention unlock a $4.5 trillion economic opportunity.

I recently caught up with Brendan Edgerton, the Director of Circular Economy at the World Business Council for Sustainable Development (WBCSD), and EDF Climate Corps alum, about the progress being made toward circular models of design and production – and his love of Swiss chocolate.

Circularity refers to shifting from current linear methods of production and consumption, where products are designed without consideration for what happens after use, to adopting circular models that keep products, components and materials within the economy.

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How emerging technologies are driving circularity, electric transportation and more

This article originally appeared in GreenBiz and can be seen here

When I was a kid, my dad told me that his favorite technological advancements were the automatic garage door and the automatic ice maker. I didn’t fully understand why at the time. But I get it now.

When I leave my office today, I will pull out my mobile phone, order a Lyft and walk out to meet the driver within a minute. While in the car, I’ll use Seamless to have my dinner delivered at my exact arrival time, and the Nest thermostat in my apartment automatically will adjust to my desired temperature once I am within a mile.

Technology continues to make our lives easier. But, besides convenience, it has the incredible potential to reduce our day-to-day impact on the environment. And that’s why I look forward to the VERGE conference each year.

This year, VERGE is focusing on how technology is supercharging sustainability in three areas in particular: circularity; energy; and transportation.

In my role with EDF Climate Corps, I’m seeing greater interest from companies wanting to use innovative technologies to accelerate sustainability and scale solutions across nearly every sector. Here are some ways I’ve seen it happening across those three areas in particular.

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