Heroic imagination is required to protect health and ensure prosperity in a world of climate chaos, according to Thomas Friedman at the recent New York Times ClimateTECH conference. This potential is ours to realize, says Friedman, due to the unleashing of new technology a decade ago. With Twitter, YouTube, GitHub and the like, the interdependent power of many has never been greater, and the independent power of one has never shone brighter.
Not surprisingly, Friedman’s words inspired the conference audience of entrepreneurs and established companies there to discuss new clean tech innovations.
The problem is that although inspiration and imagination can help motivate change, they are not strategies to achieve it. Building a climate-friendly economy will help us realize the greatest opportunity of our lifetime — creating jobs and protecting health.
Seizing the opportunity to build prosperity while facing climate chaos requires more than a field of a thousand blooming start-ups. It requires massive, continuous innovation, and exponentially increasing investment to bridge the gap between inspiration and implementation.
Here’s how to address both challenges.