How The World’s Largest Crowdfunder For Creativity Is Kickstarting Sustainability

Bureo makes the first skateboard deck made out of recycled fishnets. KICKSTARTER

Where else can you bring creative projects, like a handheld printer that can imprint on any surface or soap that smells like bacon, to life? I’m a big fan of Kickstarter. So when I heard the company was inspiring its creators to make environmentally conscious decisions, I immediately wanted to learn more.

As the world’s largest crowdfunding platform, Kickstarter has built a global community that aims to bring creative ideas to life. Since its launch in 2009, more than 155,000 creative projects have been successfully funded, and over $4.1 billion dollars pledged.

I recently spoke with Heather Corcoran, outreach lead at Kickstarter, to find out more about the company’s sustainability philosophy, its recent environmental features, and her favorite Kickstarter product to date.

Here’s an edited transcript of our conversation.

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Kickstarter’s new features put sustainability top-of-mind for creators

When creators are planning to launch a product into the world on Kickstarter, they’ll now consider their impact on the environment.

This morning, Kickstarter unveiled new features that will help creators evaluate and reduce the environmental impact of their products at the earliest stages. Kickstarter teamed up with EDF Climate Corps to develop an information hub of environmental resources, as well as a space where project creators are asked to publicly commit to environmental practices.

The new information hub – developed by EDF Climate Corps fellow Alexandra Criscuolo – provides a tangible starting point for creators. It’s a one-stop-shop of environmental resources, case studies and best practices from industry experts on how to assess, adopt and communicate sustainability efforts.

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