How The World's Largest Crowdfunder For Creativity Is Kickstarting Sustainability

Bureo makes the first skateboard deck made out of recycled fishnets. KICKSTARTER

Where else can you bring creative projects, like a handheld printer that can imprint on any surface or soap that smells like bacon, to life? I’m a big fan of Kickstarter. So when I heard the company was inspiring its creators to make environmentally conscious decisions, I immediately wanted to learn more.

As the world’s largest crowdfunding platform, Kickstarter has built a global community that aims to bring creative ideas to life. Since its launch in 2009, more than 155,000 creative projects have been successfully funded, and over $4.1 billion dollars pledged.

I recently spoke with Heather Corcoran, outreach lead at Kickstarter, to find out more about the company’s sustainability philosophy, its recent environmental features, and her favorite Kickstarter product to date.

Here’s an edited transcript of our conversation.

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The 4 critical steps to climate leadership

Business leaders can no longer afford to look the other way on climate change. The recent National Climate Assessment revealed that regional economies and industries dependent on natural resources are increasingly vulnerable to the impacts of climate change – as are energy systems. Warmer climates will increasingly disrupt international trade, prices, and supply chains, and costs could reach hundreds of billion dollars per year by the end of the century. Climate change doesn’t just threaten ecological balance, it threatens corporate balance sheets.

In light of these findings I’m encouraged by a recent survey of corporate leaders, 82 percent of whom said companies need to advocate for or take a stand on environmental, social and governance issues and that “climate and environment” was one of the three highest priorities for their organizations.

Knowing that a company should take action, however, is a long way from actually taking action on climate. While there are a growing number of cases where leading companies and major investors are ahead of the federal government on climate action, it’s simply not enough, and many more U.S. businesses need to step up.

The role that CEOs and companies play in global governance is changing. Leaders and laggards, winners and losers, will all be defined by how they respond to climate change. The leaders will surface based on their ability to take these four critical steps. Read more

Kickstarter’s new features put sustainability top-of-mind for creators

When creators are planning to launch a product into the world on Kickstarter, they’ll now consider their impact on the environment.

This morning, Kickstarter unveiled new features that will help creators evaluate and reduce the environmental impact of their products at the earliest stages. Kickstarter teamed up with EDF Climate Corps to develop an information hub of environmental resources, as well as a space where project creators are asked to publicly commit to environmental practices.

The new information hub – developed by EDF Climate Corps fellow Alexandra Criscuolo – provides a tangible starting point for creators. It’s a one-stop-shop of environmental resources, case studies and best practices from industry experts on how to assess, adopt and communicate sustainability efforts.

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4 corporate sustainability trends all business leaders should be watching in 2018 – Part II

This blog is a follow up to an earlier blog published: 4 Trends in Corporate Sustainability for 2018.

Earlier this year, I identified 4 corporate sustainability trends that all business leaders should be watching in 2018. Those trends were: growth in companies setting Science-Based Targets, greater attention towards reducing supply chain emissions, tech and internet companies stepping up on sustainability, and increased innovation.

I’m revisiting those trends to give an update on where they stand six months later, using real-world examples of how this is playing out by highlighting projects from this past summer’s cohort of nearly 100 EDF Climate Corps host companies.

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