Happy Cyber Monday everyone.
For those of us who didn’t break the bank on Black Friday, we’re filling up our online shopping carts with Cyber Monday sales – seeing if we can break new records of consumerism. I know I am.
Last year’s Cyber Monday was the biggest day in the history of U.S. e-commerce, totaling $3.45 billion in online purchases. That’s an enormous amount of money. But it’s just a drop in the bucket compared to the $25 billion spent on China’s Singles Day – a recording-breaking day for sales.
What started as an anti-Valentine’s day holiday for single Chinese people, Singles Day makes our Black Friday and Cyber Monday look like any ordinary day of shopping. Singles Day has become the world’s largest online shopping holiday. When you look at China’s population, it’s no surprise they out-shopped us. The economy will be made up of 500 million middle class consumers in the next five years – an exploding population – all of which are embracing the convenience and material abundance of consumerism.
by Alex Duff, Corporate Affairs Manager, Kingfisher – Net Positive
Can you tell a story about climate change that’s as memorable as Terminator, Aliens, The Abyss, True Lies, Titanic or Avatar? James Cameron, the acclaimed director of all of those blockbusters, clearly thinks it’s worth a shot given his involvement in a nine part docu-series that had its premier screening in London this week. He’s not alone – a long list of movie stars, movie makers and many others have joined him in creating "Years of Living Dangerously" which has already been launched to critical acclaim in the USA.
Whilst we weren’t at the Leicester Square Odeon, there was no red carpet and not a Hollywood movie star in sight, for those of us in sustainability more familiar with finding our stories knee-deep in a peat bog or skip-diving, the London premier held at the Soho Hotel certainly provided more than a glimpse of Hollywood glamour. Perhaps more importantly though, it served as a powerful reminder of how clever interventions and effective storytelling can reach an audience beyond (excuse the pun) "The Usual Suspects."