For the second year in a row, more than a third of consumers participating in the annual food industry survey rated chemicals in food as their most important food safety issue. Every year for the past decade, the International Food Information Council (IFIC) has surveyed more than 1,000 Americans aged 18-80, to gain insight into their attitudes towards food and diet. Although the way they have polled on these topics has changed over the years, the research shows a clear and steady rise in the number of Americans concerned about chemicals in their food.
In 2016, IFIC broke down the ‘chemicals in food’ option from 2015 into more specific concerns: chemicals in food (arsenic, mercury, BPA); carcinogens or cancer-causing chemicals in food; and food additives and ingredients (caffeine, MSG, flavors, colors, preservatives, etc.).
For 38 percent of the respondents, these three specific sub-categories of chemicals in food combined were the most important food safety issue, a two-point jump since last year. And these concerns are being felt in the market: 40% of consumers who stated that chemicals were of great concern to them reported changing their eating habits.
Growing concern driving food supply chain changes
Consumers’ growing concern about chemicals reflects an increased awareness about the harmful effects they may have on human health and, importantly, a shift in how consumers are defining the issue of “safety” in food. As we reported a few months ago, a report from Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association found that consumers are increasingly concerned about the short-term health effects of chemicals in food (e.g., no toxins) as well as the long-term effects (e.g. no carcinogens).
To their credit, the food industry is beginning to respond to these concerns. Read more