Beer lovers – now that I have your attention – let’s talk water. Nowhere in the country is water more critical an issue and looming risk than in my home state of California… critical to farmers, utilities, businesses, and yes, even breweries.
The current drought has brought a host of challenges for our growing state, including more wildfires, collapsing delta ecosystems and fisheries, decaying infrastructure and declining water quality. While California is on track to reduce carbon pollution due to our progressive climate and energy policies, our water challenges are the elephant in the room.
So it was inspiring to attend a daylong event convened by the Pacific Institute in Los Angeles, where leading corporate, nonprofit and technical water experts honed in on water stewardship and shared innovative solutions to the business and environmental challenges we face with regard to water scarcity.
The companies represented there – including AT&T, Deloitte, MillerCoors and Veolia – see water scarcity as a current business risk, as well as a critical component to economic growth in California, the Colorado River Basin and around the world. The World Economic Forum even ranked water crises as the third most pressing global risk for 2014. “Often, the greatest risks come from conditions over which the company has the least influence,” noted Jason Morrison of the Pacific Institute, whose Water Action Hub offers a powerful guide with tools and resources for collective action.
The day’s far-reaching discussion would be impossible to capture in a single blog post, so I'll highlight here just a few of the challenges and solutions that stuck with me after a full day of information sharing.