On the evening of Sunday, October 28th, Brazilian citizens solidified the decision that Jair Bolsonaro will be the country’s next president. Often called “tropical Trump,” Bolsonaro’s stated agenda has massive implications: during his campaign, he promised to withdraw from the Paris Agreement, shut down the Ministry of Environment and open up the protected indigenous lands to mining and industrial agriculture. In the week before the election, he walked back on some of these statements, but the overall sentiment doesn’t bode well for our climate—or for your company.
As someone whose professional goal is to promote forests as a valuable part of the climate solution, I am incredibly disheartened by this news. But I also know that when policymakers cut back, companies can be a powerful force for environmental protection.
So if mitigating forest loss is part of your company’s sustainability goals, here’s what you need to know. Read more
Aerial Photography – The River
Hundreds of companies have committed to eliminating deforestation from their supply chains by 2020, but the political landscape and market conditions are shifting as the deadline draws nearer. Here are four emerging trends that these companies – as well as the governments and civil society organizations engaging with them to zero out deforestation – should be taking into consideration as 2020 fast approaches.
Just in time for Earth Day, McDonald’s has released a new global deforestation commitment. While this policy is new, the company is no stranger to the issue. In fact, McDonald’s was one of the first companies to be confronted in the 1980s as consumers began to recognize the “Hamburger Connection” between beef production and tropical forests. In response, the company established its Amazon Policy, which prohibited the sourcing of beef from the Amazon. Seventeen years later, McDonald’s was instrumental in creating the Soy Moratorium, an industry-wide effort which has effectively halted soy expansion on native vegetation in the Amazon Biome. (Soy is a major source of feed for chickens and other livestock).
Now, following a wave of commitments from agricultural giants such as Cargill and ADM, the new global policy is a first-of-its-kind in the fast food sector and, if executed correctly, could stand as a shining example for other companies in the food business to follow. As one of the world’s most recognized brands, McDonald’s knows any commitment with such a large impact on the planet – tropical forests are one of the largest contributors to, and buffers against, climate change – will be heavily scrutinized. So, what do we need to know as we watch this journey unfold? To radically simplify, four things come to mind: