Fueled by a surge in employee, customer and investor pressure to act on climate, and the near universal recognition of how a warming planet threatens the global economy, businesses are stepping up their climate commitments in a big way. This was especially true in September, when hundreds of companies announced their intentions at Climate Week, and in August when the Business Roundtable unveiled its new take on the purpose of a corporation: to “serve all its stakeholders” and “protect the environment by embracing sustainable practices across our businesses.”
When creators are planning to launch a product into the world on Kickstarter, they’ll now consider their impact on the environment.
This morning, Kickstarter unveiled new features that will help creators evaluate and reduce the environmental impact of their products at the earliest stages. Kickstarter teamed up with EDF Climate Corps to develop an information hub of environmental resources, as well as a space where project creators are asked to publicly commit to environmental practices.
The new information hub – developed by EDF Climate Corps fellow Alexandra Criscuolo – provides a tangible starting point for creators. It’s a one-stop-shop of environmental resources, case studies and best practices from industry experts on how to assess, adopt and communicate sustainability efforts.
Today marks my one year anniversary of joining EDF Climate Corps, where I’ve spent the last 12 months helping companies think through the strategies for meeting – or setting – their climate goals. What I’ve learned in this short time is that companies are going beyond the “safe bet” to tackling bigger and more impactful projects. In doing so, I’ve identified four important trends in corporate sustainability this year that all business leaders should be watching.
But before we get into these trends, let’s step back and look at how corporate sustainability has evolved. In my previous role as president of Green Impact Campaign, I helped thousands of small businesses get their foot into the sustainability door by investing in energy efficiency. It was a low-risk, reliable way to cut costs and reduce their carbon footprint. Now, with EDF Climate Corps, I’m working with businesses to go beyond implementing the already-proven strategies – like energy efficiency – to setting new trends that others will follow.