Corporate Buyers Demonstrate Demand for Renewables. Now it’s Time for the Market to Catch Up.

Last month, twelve major corporations announced a combined goal of buying 8.4 million megawatt hours of renewable energy each year and called for market changes to make these large-scale purchases possible. Their commitment shows that demand for renewables has reached the big time.

We're proud that eight of the twelve are EDF Climate Corps host organizations:  BloombergFacebookGeneral MotorsHewlett PackardProctor & GambleREISprint and Walmart. The coalition, brought together by the World Wildlife Fund and World Resources Institute, is demanding enough renewable energy to power 800,000 homes a year. And while it's great to see these big names in the headlines, they're not alone in calling for clean energy: 60 percent of the largest U.S. businesses have set public goals to increase their use of renewables, cut carbon pollution or both.

Companies want renewable energy because it makes good business sense:  it’s clean, diversifies their energy supply, helps them hedge against fuel price volatility and furthers their greenhouse gas reduction goals. Renewables are now the fastest-growing power generation sector, and by 2018, they’re expected to make up almost a quarter of the global power mix. Prices of solar panels have dropped 75 percent since 2008, and in some parts of the country, wind is already cost-competitive with coal and gas.

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Big Ideas on Display with Verizon Ventures

At the invitation of Alan Scott, Verizon’s leader of energy and sustainability, I was thrilled to participate in the Verizon Ventures Powerful Answers Award Dinner two weeks ago, a gathering of entrepreneurs, sustainability executives from large corporations, and nonprofit leaders.

Verizon Powerful Answers Award

The dinner was part of the run-up to Verizon's multi-million dollar global competition for creative solutions to the world's problems in the areas of education, healthcare, sustainability and transportation. The competition, for which the entry deadline is June 30th, rewards innovators for finding more efficient, sustainable, and accessible solutions that lead to better outcomes.

It was fascinating to hear the variety of conversations in the room, which appropriately was held at Foreign Cinema restaurant, a San Francisco Bay Area restaurant known for its sustainable practices. Across the evening, two key themes resonated with me: cross-learning and networks.

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