Behind the Label: Panera Bread Case Study

Panera BreadHow did Panera Bread fulfill their goal of providing fast, casual and clean food? They created a policy.

In June 2014, Panera released an expanded food policy that publicly committed the company to serve food they describe as ‘clean’ by taking the following actions by the end of 2016:

  1. Reformulate its products, focusing on using only essential ingredients.
  2. Ban more than 150 artificial additives such as flavors, sweeteners, preservatives, and colors from artificial sources.
  3. Provide a transparent menu that discloses ingredient and nutrition information.

See how Panera's policy and approach has made them a leader in providing cleaner food while driving business success.

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