Behind the Label: A Blueprint for Safer Chemicals in the Marketplace
Tens of thousands of chemicals are used to make consumer products, with more entering the marketplace each year. Too often harmful substances like lead, asbestos, and toxic flame retardants persist in the market – and environment – for years before action is taken. We need a new marketplace paradigm. We need companies, from chemical makers to consumer product manufacturers to retailers, to be leaders in fostering the healthy, sustainable world we all deserve.
What does leadership look like?
In working with companies along the consumer product supply chain, EDF has discovered a basic blueprint – defined by Five Pillars of Leadership – for advancing safer chemicals in the marketplace.
Each pillar adds value to business:
- Institutional Commitment: Goals are aligned and embedded, employees are empowered, and a clear market signal is sent to suppliers.
- Supply Chain Transparency: Provides clarity for informed decision-making and risk mitigation as well as timely response to questions and concerns.
- Informed Consumers: Creates consumer trust and brand loyalty.
- Product Design: Establishes a framework for success, accountability, and higher quality products.
- Public Commitment: Creates stakeholder buy-in, public respect, and opens up partnership opportunities.
Taking a deeper dive into each leadership pillar:
1. Institutional Commitment – As with any business initiative, successful outcomes require strong commitment and support from leaders across the organization – from the C-suite to middle management. Solid commitment from company executives and management in key business divisions is the only way to ensure that staff will be afforded the steady support and resources they need to be successful.
The most effective tool in building Institutional Commitment is a written corporate chemicals policy. A chemicals policy institutionalizes a company’s commitment to lead on safer chemicals and articulates to all levels of the organization, as well as to business suppliers, what the company wants to achieve.
- Value to Business: Goals are aligned and embedded, employees are empowered, a clear market signal is sent to suppliers
Commitment alone doesn’t equate to industry leadership. Leadership requires action. At EDF, we have seen that establishing progressive action on the next three leadership pillars, sets the foundation for industry leadership on safer chemicals.
2. Supply Chain Transparency – To most effectively introduce safer products, a manufacturer or retailer needs to understand how a product is created. A product manufacturer needs to have a clear picture of the chemicals used to make its products, just as a retailer needs to have transparency into the chemicals contained in the products it sells. This information provides much needed clarity into the areas of greatest risk, the scope of future work, and a means for measuring and monitoring progress.
- Value to Business: Provides clarity for informed decision-making and risk mitigation
3. Informed Consumers – Sharing ingredient information with consumers is a key part of leadership. It shows that a company embraces and executes on the philosophy that consumers have the right to know what is in the products they buy. Additionally, consumer transparency fosters accountability within the company to make informed decisions about the ingredients and products they buy, sell and design to meet customer demands for increased product safety and sustainability. It also provides a means for public recognition of safer chemical leadership.
- Value to Business: Creates consumer trust and brand loyalty
Learn More – Consumers Deserve To Know What's In Their Products
4. Product Design – To achieve industry leadership, a company must create and implement a robust process for safer Product Design. This process is the roadmap for bringing safer chemicals into products or stores and phasing out hazardous chemicals. A strong Product Design process builds upon the product improvement goals set in a company's Institutional Commitment for safer chemicals. Specific, measurable objectives are set, as well as a corresponding methodology that helps the company judge what chemicals should and should not be included in future products in order to meet the outlined objectives. An effective Product Design also delineates the key roles for internal staff and external stakeholders, specifies resources necessary for execution and establishes a timeline for tracking progress.
- Value to Business: Establishes a framework for success, accountability, and higher quality products
Learn More – By Design: How Companies Can Make Safer Products
5. Public Commitment – Effective communication of a company's policy, timelines and progress towards goals can garner valuable support from the general public. Telling the story about one’s journey – and the pitfalls along the way – can be just as powerful as sharing success stories. Going public will reinforce internal alignment on the goals and spur the innovation of safer chemicals needed to create higher quality products. Going public can also lead to useful partnerships or engagements with other organizations, which in turn can provide companies with additional expertise, best practices, and recognition.
- Value to Business: Creates stakeholder buy-in, public respect, and opens up partnership opportunities
There is no right way to start building these pillars of leadership. Achieving industry leadership on safer chemicals is an iterative process. Insights gained while tackling one pillar can inform and improve action on another. The companies that adopt our five pillars of leadership for safer chemicals in the marketplace will revolutionize how business is done. And in doing so, they will remain relevant, resilient, and ultimately ahead of the competition.
Grounded in our years of experience working with business, EDF will be providing guidance on strategies, tools, employee engagement, and business procedures that can help every company establish or build upon these pillars to implement best-in-class safer chemicals policies and practices.