Each of the three public milestones was covered extensively by trade press publications focused on nanotechnology, environmental, chemical and regulatory issues:
- Nano trade press: Nanotechnology News, Small Times, Nanotechnology Now, NanoReg
- Business trade press: Industry Week, Chemical & Engineering News, ChemWeek Business Daily; Electronic Design; Street Insider
- Environmental trade press: BNA Environment Daily, Inside EPA, Greenbiz.com, Greenwire
- Legal trade press: Inside Counsel, Goodwin Procter, Environmental Law Institute’s “Nanotechnology Deskbook”
The launch of the “Final” Framework in June 2007 also received coverage in the popular press:
- Daily papers: The New York Times, The International Herald Tribune, The Wall Street Journal
- Business magazines: BusinessWeek, Red Herring, Wired
- Radio: National Public Radio’s Marketplace Radio
We also made sure to get our message out through many of the websites of organizations we expected our intended audience to visit, such as the U.S. National Nanotechnology Initiative; The International Council on Nanotechnology; The Scottish government’s SafeNano Initiative; The Foresight Institute; Cientifica; Euractiv and the Wilson Center’s Project on Emerging Nanotechnologies.
The Nano Risk Framework was also covered on a number of nanotechnology and science blogs including AZoNano, nanotechcafe, nanowerk, nanolawreport, nanohype, scientistsolutions, physicstoday and greenercomputing.
We also relied heavily on direct outreach to key players – directly e-mailing hundreds of leaders in the nanotech field and making direct appeals by phone and in person to the most critical players.
We shared the Framework far and wide. In addition to the 2,000 hard copies we distributed, the electronic version has been downloaded nearly 5,000 times. Nearly 20,000 people from more than 120 different countries have visited the Framework website, where they can read about the Framework, download the executive summary, the full document (in four different languages), the output worksheets and the case studies of DuPont’s implementation of the Framework on three products.
Our distribution numbers (approximately 7,000 electronic and hard copies combined) compare well to the high-end estimates for the number of companies involved in nanotech—around 1,500. It’s a good bet that many companies involved in nanotech have reviewed the Nano Risk Framework.