Who is Promising What on Home and Personal Care products in the U.S.?

Business leadership is critical in realizing a safer marketplace. Companies are committing to be more transparent about ingredients and to remove certain chemicals of concern from products.

To track the movement in the marketplace, we made a tally of the public commitments made in the household cleaning and personal care product sectors. For our tally, we have included only those commitments that are explicitly stated on the companies’ websites.

This is a living document and is in no way an exhaustive tally, but we aim to update it over time. Please let us know if you have any suggestions to improve the list — especially if we have missed a company.

Find existing commitments at the following links:

Retailers with "never use" ingredient lists

RetailerProducts coveredStated commitment
CVS"Earth Essentials" cleaning productsNo phosphates, phthalates
CVS store brand baby, beauty and personal care productsNo chemicals on CVS store brand restricted substances list
Target"Made to Matter" labeled products“Made to Matter Standards” include one (voluntary) criterion that product should be made without “additives and harsh chemicals"
Walgreens"Well Beginnings" lineNo parabens, phthalates, formaldehyde donors
"Ology" lineNo ammonia, chlorine bleach, DEA, TEA, parabens, phthalates, formaldehyde, nonylphenol ethoxylates (NPEs), triclosan, sulfates, dyes, and artificial fragrances
Whole FoodsAll personal care productsOver 100 ingredients banned
Premium Body CareTM productsOver 400 ingredients banned
All cleaning productsEco-Scale product rating system (red, orange, yellow, green tiers) listing “unacceptable ingredients” – ingredients not allowed in products labeled at the different tier levels

Brand manufacturers with "never use" ingredient lists

Brand manufacturerProducts coveredStated commitment
AvedaAll productsNo parabens, phtalates, and sodium lauryl sulfate
Beauty CounterAll productsThe Never List – 1500 ingredients banned
Burt's BeesAll productsNo parabens, phthalates, petrolatum, sodium lauryl sulfate, chemical sunscreens (synthetic chemicals), glycols (synthetic chemicals), polyethylene glycols (PEGs) or polypropylene glycol (PPGs) (synthetic ingredients), DEA or TEA (synthetic stabilizers), formaldehyde donors (DMDM hydantoin, diazolidinyl urea, methylisothiasolinone (MIT)), 1,4-dioxane (contaminant).
Petroleum-free packaging.
EO ProductsAll productsNo parabens, laureth sulfate, synthetic fragrances, propylene glycol, polysorbates, phthalates, artificial colors or dyes, GMOs.
The Honest CompanyAll products"Honestly free guarantee" – Hundreds of ingredients banned
MethodAll ProductsNo chlorine bleach, triclosan, EDTA, phosphates, 2-butoxyethanol, phtalates, parabens, ammonia, ethanolamine (MEA)
MychelleAll products"The Dirty 30" ingredients banned
Seventh GenerationAll productsNo phosphates, optical brighteners, synthetic surfactants, volatile synthetic surfactants, volatile organic compounds (VOCs).
Tom's of MaineAll productsNo artificial colors, flavors, or fragrances, artificial preservatives, animal ingredients, ethylene glycol, gluten, grapefruit seed extract, parabens, peroxides, petrochemicals, phthalates, artificial sweeteners
UnileverBaby care productsFormaldehyde releasers/donors
Home and personal careNo mecury compounds
All productsIso-parabens, diethyl phthalates (DEP),

Retailer commitments to ban, phase-out, restrict, or reduce use of certain chemicals of concern

RetailerProducts affectedSpecific commitmentsDates
Bed Bath & Beyond Inc.Products as specifiedRestricted Substances List (RSL) including Manufacturing Restricted Substances ListEffective: 2014, updated annually
All productsCertain flame retardants bannedCompleted; date not specified
Sanitizers and hand or body cleansersTriciosan bannedCompleted; date not specified
All private label productsReductions in lead, cadmium, and phthalates (in plastics)In effect; date not specified
CVSAll CVS Brand productsRemoved Cocamide and Cocamide DEACompleted: 2013
Essence of Beauty ProductsParabens removedCompleted: 2013
“Essence of Beauty” body and hand creamsArtificial dyes removedCompleted: 2013
All CVS brand products, most name-brand productsTriciosan removedCommitted: 2014
Effective: 2015
CVS Brand ProductsMicrobeads removedCommitted: 2014
Effective: 2015
CVS Brand baby products, certain non-medicated adult cleansing wipesFormaldehyde removedCommitted: 2014
Effective: 2015
All CVS store brands in baby, beauty and personal care productsRestricted Substances List (RSL) including parabens, phthalates, formaldehyde donorsCommitted: 2017
Goal completion date: 2019
TargetPersonal care, Beauty, Household cleaning, Baby care productsRewards products that don’t contain one or more ingredients on Target’s high priority listCommitted: 2013
Remove phthalates, propyl-paraben, butyl-paraben, formaldehyde, formaldehyde donors, and NPEs
Restricted Substances Lists and Manufacturing Restricted Substances Lists
Walmart (U.S), Sam’s Club U.S.Health & beauty, Household paper, Pet supplies, Household chemicals, Cosmetics & skincare,Infant consumables, JanitorialRemove propyl paraben, butyl paraben, triclosan, toluene, dibutyl phthalate, diethyl phthalate, formaldehyde, nonylphenol (NP) and nonylphenol ethoxylates (NPEs)
Reduce chemicals on Walmart Priority Chemicals list
Committed: 2013
10% weight reduction in Walmart Priority Chemicals (or consumables chemical footprint)Committed: 2017
Goal completion date: 2022

Brands' commitments to ban, phase-out, restrict, or reduce use of chemicals of concern

CompanyProducts affectedSpecific commitmentsDates
AvedaAll productsElminate parabensCompleted: No date specified
Clean Control CorporationAll productsInorganic phosophorusCompleted: No date specified
Select floor strippers, concentrated laundry detergentsNo ammonia
No monoethanolamine (MEA)
Completed: No date specified
All products2-butoxy ethanol phthalatesCompleted: No date specified
Johnson and JohnsonAll baby products
All new products by 2015 (with rate exceptions>
Formaldehyde releasers removedCompleted: 2015
All productsParabens banned (except methyl, ethyl and propyl in adult products)
Fragrance oils: animal-derived ingredients, nitromusks and polycyclic musks, tagetes, rose crystal, diacetyl, Diethyl phthalate (DEP)
Completed: 2015
All productsMicrobeads removedCommitted: 2013
Completed: 2017
All productsTriciosanCommitted: 2011
Completed: 2015
P&GCleaning productsPhosphates phased-outCompleted: 2016
All formulated products No alkylphenols and alkylphenol ethoxylates, benzene, BPA, heavy metals, microbeads*, organotins, polyvinyl chloride (PVC), polycyclic aromatic hydrocarbons (PAHs), polychlorinated bphenyls (PCBs), phthalates*, triclosan, triclocarban*Completed: No date specified
* These ingredients are not used in current products and P&G has committed to removing them from exisitng products
Reckitt BenckiserAll productsFormaldehyde, dichlorvos, glycol ethers (monoethylene series), paradichlorobenzene (PDCB) removedCompleted: 2006
Formaldehyde-donor preservatives, Non-geranyl nitrile fragrance raw materials,  certain brominated flame retardants, alkyl phenol ethoxylates (APEs), NPEs removedCompleted: 2007
Chlorpyrifos, certain boron compounds, geranyl nitrile (GN) fragrance raw materials removedCompleted: 2009
Polyethylene beads to be removedGoal completion date: 2018
CosmeticsIsoparabens removedCompleted: 2015
All products except healthcare productsPVC packaging of household products removedCompleted: 2009
Seventh GenerationAll productsAcutely orally toxic ingredients and chronic toxicants phased outGoal completion date: 2020
Laundry detergentBoric acid removedCommitted: 2014
Completed: 2015
Formulated productsMethylisothiazolinone (MIT) removedCommitted: 2014
SC JohnsonAll productsNo "zero-rated" materials (unless at restricted levels)Committed: 2001
UnileverMost leave-on personal care products
Rinse-off personal care products
Methylisothiazolinone (MIT) removed
All productsTriclosan, triclocarban removedCommitted: 2015
Completed: 2017
New and existing fragrance formulationsLyral removedCompleted: 2017
Exfoliating productsPlastic scrub beadsCompleted: 2014

Retailer commitments on ingredient transparency to consumer

CompanyProducts affectedSpecific committmentsDates
TargetPersonal care, Beauty, Household cleaning, Baby care productsRewards products for increasing levels of ingredient disclosure on product labelsCommitted: 2013
WalmartHealth & beauty, Household paper, Pets & supplies, Household chemicals, Cosmetics & skincare, Infant consumables, JanitorialRequires suppliers to disclose all ingredients online (by product) and on product labelCommitted: 2013
Effective date: 2015 for online disclosure
Effective date: 2018 product label disclosure

Brand manufacturers commitments on ingredient transparency to consumer

Brand manufacturerProducts affectedLevel of transparencyDates
BeautycounterAll productsingredient name and function at product level onlineCompleted: No date specified
Clean Control CorporationAll productsIngredient name and function for non-fragrances at product levelCompleted: 2014
CloroxAll productsIngredient name and function for non-fragrances at product levelEffective: 2015
Flags EU fragrance allergens (with conditions) by product onlineEffective: No date specified
Ecos (Earth Friendly Products)All productsIngredient name and function at product level online and product labelCompleted: No date specified
The Honest CompanyAll productsIngredient names at product level online and product labelCompleted: No date specified
MethodAll productsIngredient names, function, safety information at product levelEffective: 2009 for online disclosure
Effective 2012 for product label disclosure
P&GAll productsPreservatives paletteEffective date: 2017
Fragrance palettes (with conditions)Committed: 2017
Goal completion date: 2019
Reckitt BenckiserAll productsIngredient name and function for non-fragrances at product level online and on-packEffective: 2009
Committed: 2017 for product label disclosure on US cleaning products
Disclosure of 99.99% of fragrance ingredients onlineCommitted: 2017
Full disclosure of dyes and preservativesCompleted: No date specified
SC JohnsonAll products (staged roll-out by product category)Ingredient names and functions for non-fragrances at product level onlineEffective: 2009
Exclusive Fragrance Palette onlineEffective: 2012
Product-specific fragrance information (with conditions) onlineEffective: 2015
Fragrance and non-fragrance skin allergen palette online and then by productEffective: 2017
Completed: 2017 for Palette
Goal completion date: 2018 for product-level information
Seventh GenerationAll productsAll ingredients disclosed on product packagingEffective: 2008
All ingredients, materials, packaging, and supply chain disclosed publicallyGoal completion date: 2020
UnileverAll productsNon-fragrance ingredient names and functionEffective: 2017
Fragrances at product level online (and available via SmartLabel QR code on product label)Committed: 2017
Goal completion date: 2018
Personal care productsFlag EU fragrance allergens on product labelCommitted: 2017

For more examples of companies leading on ingredient transparency, visit EDF's Rules for Online Disclosure