Walmart – Chendi Jiang – 2021

Goals

• Walmart has made a zero plastic waste commitment and aims to use less plastic.
• Walmart China would like to find viable alternatives to plastic and explore opportunities to reduce or eliminate plastic where possible.
• Walmart aims to deliver affordable products in a way that is sustainable both for people and the planet.
• Walmart would like to explore strategies and opportunities to enhance sustainability in seafood products. 

Solutions

1. Sustainable plastic: Chendi Jiang approached the challenge in 3 stages:

• Analyzed the industry, including but not limited to policy analysis, market research, and technicial solution analysis.
• Investigated competitors regarding 715 products in 9 retail stores.
• Provided suggestions on 8 categories of plastic products respectively.

2. Sustainable seafood certificate: Chendi Jiang approached the challenge in 5 stages:

• Analyzed the market and consumer preferences.
• Investigated competitors regarding 226 products in 5 retail stores.
• Did 10 deep interviews with existing seafood consumers.
• Conducted 2 choice-based conjoint surveys to decode the decision-making processes.
• Offered suggested next step for seafood products.

Potential Impact

• Summarized plastic ban policies in 46 regions separately, providing a political reference for Walmart HyperMaket regarding the plastic business.
• Identified affordable technical solutions to 4 categories of plastic products, figuring out the road to enhancing sustainability.
• Did competitor analysis regarding 941 products, helping Walmart to find the areas to improve sustainability.
• Conducted choice-based conjoint surveys with 972 respondents, found out consumer acceptance of sustainable seafood products, and offered feasible market strategies.