Happy Family Brands – Katherine Abrams – 2019

Goals 

Happy Family Organics, an organic baby and toddler food company in the U.S., enlisted EDF Climate Corps fellow Katie Abrams to develop  a framework of KPIs to capture Happy Family’s sustainability efforts, establish a baseline for and create a tracking dashboard to enable the company to share sustainability work publicly.

Solutions

To develop the sustainability metrics, Abrams conducted a landscape assessment of leading consumer product brands. Working with the Director of Sustainability she designed and facilitated three sustainability ideation sessions which resulted in 120 ideas from key stakeholders for sustainability metrics and strategies. Using the ideas from the ideation sessions they ranked the ideas according to environmental impact, data integrity and consumer values. The top 10 metrics formed an interactive dashboard that will provide the foundation for the 2018 sustainability baseline and setting goals moving forward.

Potential Impact

Happy Family’s new sustainability dashboard provides key communication data and an impact assessment tool. The methodical approach to developing the top 10 metrics ensured that key stakeholders were engaged throughout the process, increasingly the likelihood that the tool will be used for years to come.