Transportation Policy & Regulation

Volume: the critical missing ingredient

One defining challenge of the pressure businesses face to achieve zero-emissions expectations is how many new kinds of partnerships they need to create. Businesses need to act, but they can’t do it alone.

  • Businesses need reliable, affordable zero-emission options with a performance track-record
  • Business need utilities and charging partners to dramatically speed up the process and reduce the cost of charging infrastructure
  • Businesses need the financial sector to offer new solutions to spread out the up-front cost of vehicles and help them take advantage of lower cost of ownership over time

What is the critical missing ingredient to bringing all these partners to the table with quality solutions? Volume. The expectation of volume is most effectively driven by policy, and that is where your voice is needed.

Fortunately for companies, making the switch to electric fleets and bringing partners to the table motivated to create new solutions is about to get a whole lot easier. The California Air Resources Board has just proposed a new standard that will require heavy duty automotive manufacturers to produce more electric, zero-emission vehicles.

Just like CARB’s regulations drove zero-emissions passenger vehicles, CARB’s proposed regulations can create market certainty and improve solutions for medium and heavy duty trucks

Adopting electric vehicles and showing public support for efforts that bring more of these vehicles to market – like what California is currently proposing — is a key way for companies to demonstrate their commitment to the health and wellbeing of the customers they serve.