Rebuilding consumer trust
Consumer trust is falling. Environmentally-conscious shoppers are expected to spend up to $150 billion on sustainable products by 2021, an increase of almost 15% since 2018. Concern about the health impacts of chemicals in their products is, in part, fueling this market growth.
History has provided plenty of examples of harmful ingredients. Chemicals commonly used in nail polish have been linked to reproductive disorders and other health issues in nail salon workers. There’s also the consistent problem of heavy metals being detected at worryingly high levels in children’s jewelry.
If companies want to rebuild consumer trust, they have a choice to make: make light of consumers’ concerns or demonstrate to consumers a commitment to products they can trust. Build trust with your consumers by investing in safer product design and arming consumers with meaningful information. Learn how via the related content below.